Tarum In Action

Tarum in Action explores how a native plant, the Tarum Areuy tree, can become the basis for sustainable production in cosmetics and textiles. The project focuses on using the plant’s natural properties to replace synthetic dyes and chemical-heavy hair products with alternatives that are biodegradable, renewable, and safer for both people and ecosystems. The initiative combines botanical research with hands-on experimentation to extract a natural blue pigment and integrate it into a shampoo formulation. By blending traditional knowledge with modern processing techniques, the project shows how local plant resources can be turned into practical products while keeping environmental impact low. Beyond the products themselves, Tarum in Action points to a broader ecosystem approach, one that supports local livelihoods, values indigenous knowledge, and opens the door to cleaner production models in the personal care and dye industries.