Sampa Rural

SAMPA Rural puts agriculture back at the center of São Paulo’s territory, recognizing that a third of the city is rural and deeply connected to food, environment, and culture. The program supports family farmers, agroecological transitions, and indigenous communities, while also linking urban gardens, public spaces, and local food initiatives into a single, citywide strategy. At its core is the Sampa+Rural platform, which maps thousands of agricultural sites, markets, and food-related initiatives, making the system visible and easier to support. The project combines this digital backbone with hands-on action: greenhouse schools for training, municipal centers that provide technical assistance and equipment, paid training opportunities, and direct links between producers and markets such as school meal programs. By connecting rural and urban agriculture, education, and local economies, SAMPA Rural strengthens food sovereignty, supports vulnerable communities, and shows how a megacity can integrate agriculture into its long-term development.